Generative AI and large language models are turning commonly available information into a commodity. So how do you stay competitive when everyone has access to the same reports and sources? By harnessing the unique insights that only your data can provide—and using them to source unique opportunities while building a protective moat around your business. In this forward-thinking session, we’ll explore how leading firms capture, refine, and monetize their proprietary data—and discover why that “secret sauce” might just be your firm’s most valuable asset in a stagnant deal environment.