Kevin Duffy is the Chief Executive Officer of iFIT, a global connected fitness and wellness platform with brands including NordicTrack, ProForm, Freemotion, and Reform RX. Since becoming CEO in 2022, Kevin has transformed iFIT into a consumer-first platform built on innovation, personalization, and science. Under his leadership, iFIT launched AI Coach, one of the industry’s first AI-powered training tools now available in nearly 20 countries, and expanded iFIT’s library to more than 10,000 immersive, trainer-led workouts. He also guided iFIT’s entry into Pilates with the acquisition of Reform RX, and introduced the NordicTrack Ultra Series, a next-generation line of connected equipment that combines breakthrough engineering with elevated design to redefine the fitness experience. A leading voice on the evolution of hybrid fitness and the role of personalization in driving long-term engagement, Kevin is steering iFIT into its next era of global growth—making fitness more effective, accessible, and inspiring for millions worldwide.